Shop | Dine | Stay

Many of our retail clients come to us because we know how to save them money. As one of the industry’s leaders in retail design, we’ve helped our clients save millions on hundreds of successful projects since our beginning in 1993. Our body of work includes grocery stores, quick-serve restaurants, retail developments, box retailers, fuel stations, hotels, casinos and more. Prior to forming our firm, Janet Selser and Robert Schaefer were responsible for the design of Wal-Mart Supercenters and Sam’s Club respectively – at a time when every store was still designed one at a time. Their vast knowledge of retail architecture shaped our process for focusing on design while incorporating the lessons and honing the efficiencies from each retail project that came before. We learned early on how to adapt for continual improvement and savings.

We’ve been fortunate to work with some of the best retail companies across the country, from big box powerhouses to out-of-the-box visionaries. Whether we’re site-adapting a proven prototypical machine or designing a unique concept, we are deeply aware of your concerns for cost, speed, constructability, and quality. We use Revit and other 3D technologies to help you see what your building will look like inside and out, long before construction. This also makes our cost estimating more accurate and virtually eliminates conflicts between building systems. We increase economies through meticulously planned constructability, so you can start profiting from an operational facility faster.

If you’re an owner or contractor looking for an experienced retail architect who is as cost-conscious and business-minded as you are, look to Narrate.

Prhyme Downtown Steak House

After first opening its doors in 2012, Prhyme was ready for a refresh. At our first meeting with Justin Thompson (Owner and Proprietor Chef of Justin Thompson Restaurant Group), we learned about his vision for the space and desire to […]

H-E-B Austin Mueller Grocery

Located at an abandoned municipal airport site, the design vocabulary of this new sustainable grocery store was inspired by the original airport as evidenced by the swooping entry element reminiscent of an airplane wing. Today the area known as Market […]


For years, home improvement has been dominated by orange and blue. There’s a new color in town — green. Few people realize that residential buildings are among the top users of energy, water, and other resources as well as a […]

Mother Road Market

Great cities are known for their iconic marketplaces. They form an indelible stamp on the local character of a place. It’s where you go to gauge the pulse of a neighborhood. Think of the shouts and cheers that ring out […]