“We should be about more than just selling chicken. We should be part of our customers’ lives and the communities in which we serve.”

- S. Truett Cathy, Founder
Truett’s Chick-fil-A

Truett’s Chick-fil-A

Chick-fil-A aficionados often travel great distances to visit a unique throwback known as a Chick-fil-A Dwarf House, modeled after the late founder Truett Cathy’s original restaurant opened in 1946 in Hapeville, Georgia. The restaurant was so “tiny” — only 10 stalls and 4 tables — that Cathy and his brother decided to call the restaurant the Dwarf Grill (later renamed Dwarf House).

The Newnan, Georgia Dwarf House location was approaching 30 years old and producing at capacity with no room to increase output when the leadership was faced with a choice: remodel the existing restaurant or clear the way for something new.

With an eye toward the future and proud ties to the past, Chick-fil-A opted not to build a new Dwarf House, but rather to create a new concept restaurant called “Truett’s Chick-fil-A.” Narrate Design assisted Chick-fil-A and Ai3 with the design development of the concept.