H-E-B Alliance

Grand Opening

The Dallas–Fort Worth Metroplex recently celebrated the opening of its fifth H-E-B store — H-E-B Alliance, located in north Tarrant County at the northwest corner of Heritage Trace Parkway and N. Riverside Drive. H-E-B’s presence in the DFW area is well established with 10 H-E-Bs and 6 Central Market stores already open and continued growth in the works with 5 H-E-Bs and 2 Joe V’s Smart Shops coming soon.

For over 20 years, Narrate has collaborated with Texas-based grocery company H-E-B to create exceptional retail experiences for shoppers and employees alike. Each H-E-B is unique to its setting, yet the experience encountered in every store is designed to inspire the same feeling: this is my H-E-B. We are so happy to help bring H-E-B to the people of Dallas-Fort Worth!

“We’re excited to open our doors and welcome our neighbors in this dynamic area of Tarrant County, a community we’ve served for more than 20 years with our Central Market stores. With an enhanced in-store experience and commitment to top-quality service and selection, our dedicated Partners are eager to serve the needs of our customers in this growing community.”

– Chase Bowman
H-E-B Alliance Top Store Leader

The Spirit of Giving

With each store opening, H-E-B gives generously to the surrounding community. H-E-B commemorated Alliance’s grand opening with $10K donations each to CASA of Tarrant County and the Humane Society of North Texas, adding to the company’s support of more than 150 non-profit organizations and public schools in the DFW Metroplex.

Read more about H-E-B Alliance and H-E-B’s presence in the DFW Metroplex here.


Images courtesy of H-E-B Grocery Company.